Managing Life Skills ©2011

Game Center :

Practice Quizzes - Section 1

1
What is a series of actions designed to bring about a particular result called?
A)A campaign
B)Advertising
C)A plan
D)A resource
2
Which of the following is considered a drawback to advertising?
A)Informative
B)Entertaining
C)Influential
D)Costly
3
Which of the following would be considered an information ad?
A)A teen celebrity wearing the latest nail polish
B)An ad from an oil company showing the conservation efforts it is promoting
C)A wide visual of the Arizona landscape with a new car model racing through the desert
D)A logo for a well-known sneaker underlined with a familiar catch-phrase
4
Which of the following would not necessarily be considered deceptive advertising?
A)An unproven claim
B)A hidden catch
C)Direct mail
D)Bait and switch
5
Which of the following persuasive techniques plays on consumers' fears?
A)An ad showing how popular you could be if you used its product
B)An ad telling you that you should enjoy their product because everyone else does
C)An ad promoting an over-the-counter drug hinting that you might get ill if you do not use it
D)An ad showing a before and after picture of someone who used their weight-reduction product
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