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Unit Activity Lesson Plans

Introduction
Students have studied the elements of visual design and how to analyze or deconstruct media messages.

Lesson Description
In this lesson, students consider a famous photograph of the Chrysler Building and explain how the elements of visual design are used in the image. In addition, students will deconstruct the image using the questions provided in this unit.

Instructional Objectives

  1. Students will demonstrate their understanding of the elements of visual design.
  2. Students will practice deconstructing a media message.
Student Web Activity Answers
  1. Discuss the composition of Margaret Bourke-White's photograph. Include at least three of the following elements of visual design in your answer: shape, line, color, texture, positioning of subjects, light, and space.

    Possible Answers: There are many possible answers to this question. Here are a few different ideas:

    Shape: The photo shows the stainless steel top of the skyscraper with a pyramid-shaped crown, suggesting unity or balance and stability.

    Line: There are many curved lines in this picture, which suggest motion. Some lines are diagonal, conveying tension, action, or energy.

    Texture: Light seems to reflect off of some of the surfaces, making them appear shiny and creating a sense of luxury. The smoothness of the structure's lines and surfaces suggests modernity.

    Space and Positioning of Subjects: The subject takes up nearly the entire frame leaving little space around it; this makes the building seem dominating or overwhelming. The composition points toward the top of the frame, conveying a sense of rising power or importance.

    Light: The dim clouds in the background create a sense of mystery.

  2. Deconstruct this image. In your analysis, discuss at least three of the following: source, purpose, target audience, main idea or theme, design elements, or elements that reflect a specific culture.

    Possible Answers: There are many possible answers to this question. Here are a few different ideas:

    Source and Purpose: A photojournalist took this photo. Since Bourke-White is from New York, she may have been more inclined to capture her immediate world, the Chrysler Building being an icon of the city.

    Target Audience, New Yorkers might take pride in this picture. And for those who do not live in New York, Bourke-White gives you a sense of what it is like to walk near this building and look up at it.

    Main Idea or Theme: This picture might suggest the power and importance of New York City. Since this building is named after a major car manufacturer, this image might also suggest the financial power of the United States or its position in the automotive industry.

    Design Elements: Bourke-White dominates the frame with the building, leaving little room for a small patch of sky. The structure is on an angle suggesting tension, perhaps between the sky and building, or nature and modernity.

    Elements that Reflect a Specific Culture: The image may represent the United States' interest in architecture or manufacturing, or it may symbolize progress.

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