Introduction to Business

Section 2: How to Be a Smart Consumer

Self-Checks

1
A radio spot that focuses on a grocery store's low prices is an example of ______ advertising.
A)emotional
B)rationale
C)deceptive
D)persuasive
2
A television commercial for a soft drink that depicts young people having fun and features popular music is an example of ______ advertising.
A)creative
B)sentimental
C)emotional
D)subliminal
3
Web sites and magazines that publish the results of product tests and offer ratings for products are good places to ______ .
A)begin comparison shopping
B)learn about advertising claims
C)find coupons and rebate offers
D)look for sales
4
When a small store has a sale on sunscreen in September, it is most likely a ______ sale.
A)clearance
B)promotional
C)one-day
D)sidewalk
5
Promotional sales for turkeys and pumpkin pies would likely occur in ______ .
A)April
B)September
C)June
D)November
6
Advertised products that sell at a loss to bring customers into a store are called ______ .
A)bait
B)teasers
C)loss leaders
D)traffic promotions
7
The act of making unplanned purchases is called ______ buying.
A)accidental
B)impromptu
C)impulse
D)spontaneous
8
Unwritten guarantees that cover certain aspects of a product or its use are called ______ warranties.
A)express
B)implied
C)extended
D)limited
9
Sellers of products that have a warranty and sell for more than ______ are required by federal law to make the warranty available to customers before a purchase.
A)$5
B)$25
C)$15
D)$50
10
Writing down the items you plan to purchase before you get to the store is called ______ .
A)consumer awareness
B)making a shopping list
C)creating a warranty
D)rational shopping
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