"Just Google It"Introduction
Students have read about marketing and its importance in the promotion and sale of a product. In this lesson, students will examine the use of the Internet in direct marketing, and how it can be a useful and powerful tool for businesses—big and small—worldwide. Lesson
Description
Students will use information from the Google AdWords Web site to learn about Internet marketing. They will study the process, compare it to other forms of advertising, and read success stories. Students will answer four questions and then use what they have learned to write a short proposal advocating an online approach like Google’s AdWords. Previous Knowledge Expected
e-commerce: business transactions conducted over the Internet Applied
Content Standards (from the National Council on Economic Education)
Standard 9: Competition among sellers lowers costs and prices, and encourages producers to produce more of what consumers are willing and able to buy. Competition among buyers increases prices and allocates goods and services to those people who are willing and able to pay the most for them.
Instructional
Objectives - Students will understand the forms of promotion available on the Internet.
- Students will understand why Web marketing has become an important marketing tool for commerce.
- Students will use this information to write a short proposal advocating an online approach like Google’s AdWords.
Student
Web Activity Answers- There is no minimum time or spending commitment; instead of paying for the ad, you pay when people click on your link to learn about your business or product; you can set a daily budget.
- 35 percent
- Allen likes the flexibility Google offers, allowing him to change his AdWords in real time to promote sales and special events.
- Unlike traditional CPC’s, Google allows multiple keywords per ad; Google tracks your clicks to help you choose the right keywords.
- Answers will vary.
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