Understanding Psychology

Chapter 10: Memory and Thought

Multiple Choice Quiz

1
The memory process that transforms information so that the nervous system can process it is called ____.
A)storage
B)encoding
C)retrieval
D)sensory
2
Subliminal advertising shown within the frames of a movie, targets ____ memory.
A)echoic
B)working
C)sensory
D)declarative
3
The brain uses ____, grouping information into sets, to store a phone number in short-term memory.
A)encoding
B)chunking
C)retrieval
D)the primary-recency effect
4
Remembering the name of your fifth-grade teacher is an example of ____ memory.
A)episodic
B)semantic
C)procedural
D)echoic
5
"Remembering" an event that never actually occurred is called ____.
A)reconstructive memory
B)eidetic memory
C)confabulation
D)amnesia
6
When you keep trying to open your new locker with your old locker's combination, you are experiencing ____.
A)retroactive interference
B)repression
C)decay
D)proactive interference
7
Elaborate rehearsal is based on the idea that information is ____.
A)better remembered if it is repeated over and over immediately after its introduction
B)recalled easily when you are in the same emotional state or setting as when you originally encoded the information
C)remembered in the context of our schemas
D)more efficiently remembered if it is related to what you already know
8
Rhymes, mental pictures, and associations that are used to help remember something are called ____.
A)mnemonic devices
B)relearning
C)schemas
D)recall
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