Marketing Series: Fashion Marketing

Chapter 13: Preparing for Fashion Careers

Pop Quizzes


1.	The top-ten personality traits employers look for in employees include _____.
		A)	maturity and inattentiveness
		B)	independence and free-spiritedness
		C)	initiative and a positive attitude
		D)	none of the above


2.	Two skills valued by employers are _____.
		A)	the ability to work well with others and stubbornness
		B)	good writing and leadership skills
		C)	the ability to work as part of a team and critique coworkers
		D)	all of the above


3.	What is the job title of a person who decides which colors consumers will buy?
		A)	textile colorist
		B)	textile stylist
		C)	display designer
		D)	fashion illustrator


4.	What are the four segments of the fashion industry?
		A)	textiles, modeling, design, and retailing
		B)	patternmaking, wholesaling, retailing, and advertising
		C)	textiles, fashion promotion, design and manufacturing, and retailing
		D)	product, price, place, and promotion


5.	Education after high school is known as _____.
		A)	secondary education
		B)	postsecondary education
		C)	vocational school
		D)	elementary education


6.	Ways to gain experience in the fashion industry during high school include _____.
		A)	part-time employment
		B)	internships
		C)	job shadowing
		D)	all of the above


7.	What is an activity in which a person follows a worker on the job to learn about the job?
		A)	internship
		B)	part-time employment
		C)	job shadowing
		D)	none of the above


8.	A student organization that helps students build leadership and teamwork skills is _____.
		A)	a trade association
		B)	DECA
		C)	Dress for Success
		D)	none of the above


9.	What is the term for a group of people who work together to achieve a common goal?
		A)	a team
		B)	a trade association
		C)	a university
		D)	a designer association


10.	How many years of coursework are usually required to earn an associate degree?
		A)	two
		B)	four
		C)	five
		D)	six