Marketing Series: Fashion Marketing

Chapter 5: Types of Fashion and Trends

Pop Quizzes


1.	The two main types of fashion product lines are _____.
		A)	hardlines and accessories
		B)	apparel and accessories
		C)	hardlines and softlines
		D)	none of the above


2.	Women's wear, men's wear, and infants' and children's wear are ways to categorize _____.
		A)	apparel
		B)	hats
		C)	accessories
		D)	home furnishings


3.	What is the method used by apparel producers and retailers to identify each style of apparel for ordering and inventory purposes?
		A)	product categories
		B)	sizes
		C)	product numbers
		D)	none of the above


4.	What characterizes the rise stage of the fashion cycle?
		A)	Consumers grow tired of the fashion and begin to want something new.
		B)	The fashion is high priced and available in small quantities.
		C)	The fashion becomes more affordable and accepted by a wider group of people.
		D)	The fashion is at the height of its popularity.


5.	The theory that states that fashion begins with consumers at a high socioeconomic level and moves to the general public is called _____.
		A)	trickle-up theory
		B)	tricke-across theory
		C)	trickle-down theory
		D)	supply and demand


6.	Punk style is an example of which theory?
		A)	trickle-up theory
		B)	tricke-across theory
		C)	trickle-down theory
		D)	supply and demand


7.	Which is an example of a fashion fad?
		A)	leg warmers in the 1980s
		B)	sneakers
		C)	denim jeans
		D)	pants for women


8.	Flame-retardant standards have been set for which category of apparel?
		A)	women's wear
		B)	men's wear
		C)	infants' and children's wear
		D)	home furnishings


9.	What is the main characteristic of softline products?
		A)	They are affordable.
		B)	They are made of leather.
		C)	They are made of textiles.
		D)	They are made of nontextile materials.


10.	What is the term for fashion items that are added to complete outfits?
		A)	earrings
		B)	fashion leaders
		C)	outerwear
		D)	accessories