Marketing Series: Fashion Marketing

Chapter 4: Fashion Centers

Pop Quizzes


1.	The design center of the United States is _____.
		A)	Los Angeles
		B)	New York City
		C)	Atlanta
		D)	Miami


2.	Which city has been the fashion center of the world since the 1700s?
		A)	Milan
		B)	New York City
		C)	Paris
		D)	London


3.	Periods during each year when fashion designers present new designs or collections are know as _____.
		A)	haute couture
		B)	fashion weeks
		C)	market weeks
		D)	none of the above


4.	Haute couture and alta moda are both terms meaning _____.
		A)	high fashion
		B)	everyday wear
		C)	designer
		D)	design center


5.	The fashion industry in which city began with leather goods?
		A)	Tokyo
		B)	Paris
		C)	Rome
		D)	Milan


6.	A central district in a city where fashion businesses sell products to retail buyers is known as a _____.
		A)	design center
		B)	buying center
		C)	mart
		D)	walk of fame


7.	What is the name of the commemorative sidewalk on Seventh Avenue in New York that celebrates the fashion designers who established the city as a world fashion capital?
		A)	Bryant Park
		B)	Broadway
		C)	The Fashion Walk of Fame
		D)	New York Fashion International


8.	Identifying and negotiating supply chains in numerous world locations is known as _____.
		A)	globalization
		B)	global sourcing
		C)	world market
		D)	none of the above


9.	What was one of the effects of World War II on the fashion industry?
		A)	It forced the United States to develop its own fashion industry.
		B)	Paris developed as a center of the fashion world.
		C)	Designers around the world began to copy Japanese design.
		D)	Los Angeles developed as the design center of the American fashion industry.


10.	Where did hip-hop fashion originate?
		A)	London
		B)	Africa
		C)	American inner cities
		D)	India