Marketing Series: Fashion MarketingChapter 3:
The Fashion BusinessChapter Objectives
Explain the three main market segments of the fashion industry. |
| | | Describe the primary forms of business ownership. |
| | | Identify the key risks faced by fashion businesses. |
| | | Explain how globalization has affected the fashion industry. |
| | | Describe the impact of the fashion industry on the U.S. and world economies. |
| | | Explain the relationship between supply and demand. |
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