Introduction to Business

Unit 4: Marketing to the Consumer

Business Online: Idea Factory

Marketing and Advertising. Create a poster display showing how cyber ads are laid out. Go to a favorite news or entertainment Web site. Print out the home page and any ads that appear. Cut, arrange, and paste up the different parts of the page on the poster. Label what each of the ads is for, what type of ad it is, such as a screen or banner ad, and how it tries to get your attention. Be sure to include any pop-up ads that appear.