E-CommerceChapter 14:
Customer Service and Web Site PersonalizationChapter Objectives
Know why good customer service is vital to e-commerce success. |
| | | Learn about the diverse ways customer service can operate. |
| | | Discover how Web sites strive to make online shopping pleasant, safe, and efficient. |
| | | Identify methods businesses use to acquire and keep customers. |
| | | Understand the role marketing plays in e-commerce. |
| | | Find out how e-tailers set prices for their products. |
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