Marketing EssentialsSection 2:
Advertising LayoutAfter You Read Online ActionReviewing Key Terms and Concepts - Create a Z layout by placing the most dominant item (typically the
headline or illustration) on the top of the Z. Then, place copy on the line
going down the Z and the signature and call to action at the bottom of the Z.
- Answers will vary, but they should reflect a typeface that is distinctive,
yet appropriate for the business and target audience.
- The proof shows exactly how the ad will appear in print.
Integrating Academic Skills - 150 people (.01 click-through rate) X 15,000 people = 150
- Answers will vary, but they should demonstrate research on advertising
standards.
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