Marketing EssentialsSection 2:
Media Measurement and RatesAfter You Read Online ActionReviewing Key Terms and Concepts - Cost per thousand (CPM) is the media cost of exposing 1,000 readers
or viewers to an advertising impression.
- Radio and TV rates are based on the time of day the advertisement
is aired.
- Four common promotional budgeting methods are percentage of anticipated
sales, all you can afford, following the competition, and objective and task.
Integrating Academic Skills - $20.59; ($35,000 X 1,000) divided by 1,700,000 = $20.59
- Answers will vary. However, students could cite laws related to labeling,
online advertising, billboard advertising, prohibitions on some forms or types
of advertising (such as tobacco, nearness to schools, etc.).
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