Marketing EssentialsSection 1:
Advertising MediaAfter You Read Online ActionReviewing Key Terms and Concepts - The two main types of advertising are promotional and institutional
advertising.
- The six different kinds of print media are newspaper advertising,
magazine advertising, direct mail, directory advertising, outdoor advertising,
and transit advertising.
- Media planning is the process of selecting the time and space in
various media for advertising to accomplish an objective.
Integrating Academic Skills - Network TV = 41.7% (20.4/48.9 billion)
Local TV = 33.1% (16.2/48.9 billion)
Cable TV = 25.2% (12.3/48/9 billion)
Due to rounding, total percentage does not equal 100 percent.)
- Answers will vary; reports should exhibit a chronological history
of print advertisement.
|