Marketing Essentials

Chapter 3: Political and Economic Analysis

Net Marketing Online Action

Encouraging E-commerce
For countries and communities in which many people do not have access to the Internet, e-commerce becomes a chicken-or-egg situation: that is, people cannot access e-commerce sites and programs until they have access, but it might not be worth it to them to get an Internet hookup until there are sufficient sites and programs that appeal to them.

Activity
As a business owner in such a community, what are some ways you could use the Internet to expand your e-commerce business, while at the same time expanding accessibility to the Internet itself? Write short essay to present your answers.