Marketing Essentials

Chapter 1: Marketing Is All Around Us

Practice Quizzes

Select the statement that best describes marketing
A)Marketing is the process of advertising and selling products.
B)Marketing is process of advertising good and services
C)Marketing is the process of planning, pricing, promoting, selling, and distributing ideas, goods, services.
D)Marketing is the process of deciding what to sell.
What is a target market?
A)A group of people who have enough money to buy a certain product
B)A business-to-business market
C)A company’s market share
D)A group of people most likely to become customers
What are the economic utilities that relate to marketing?
A)Form utility, place utility, time utility, possession utility, and information utility
B)Form utility, place utility, time utility, and promotion utility
C)Market share, target market, and customer profile
D)Distribution, financing, information management, product management, pricing, promotion, and selling
What are the components of the marketing mix?
A)Form, place, time, possession, and information
B)Product, place, price, and promotion
C)Product, place, and price
D)none of the above
What are the functions of marketing?
A)Distribution and financing
B)Pricing, selling, and product/service management
C)Marketing information management and promotion
D)All of the above
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