Select the statement that best describes marketing
|A)||Marketing is the process of advertising and selling products.|
|B)||Marketing is process of advertising good and services|
|C)||Marketing is the process of planning, pricing, promoting, selling, and distributing ideas, goods, services.|
|D)||Marketing is the process of deciding what to sell.|
What is a target market?
|A)||A group of people who have enough money to buy a certain product|
|B)||A business-to-business market|
|C)||A company’s market share|
|D)||A group of people most likely to become customers|
What are the economic utilities that relate to marketing?
|A)||Form utility, place utility, time utility, possession utility, and information utility|
|B)||Form utility, place utility, time utility, and promotion utility|
|C)||Market share, target market, and customer profile|
|D)||Distribution, financing, information management, product management, pricing, promotion, and selling|
What are the components of the marketing mix?
|A)||Form, place, time, possession, and information|
|B)||Product, place, price, and promotion|
|C)||Product, place, and price|
|D)||none of the above|
What are the functions of marketing?
|A)||Distribution and financing|
|B)||Pricing, selling, and product/service management|
|C)||Marketing information management and promotion|
|D)||All of the above|