In the text, you saw some advertisements and content, probably considering how effective they might be. In this activity, we want you to reflect on how ads affect you. Consider the following questions.

Describe an advertisement that has been effective in drawing your attention.

What method(s) was/were used by the advertisers to draw your attention?

Which was spoken to more by the advertisement - your emotion or your reason?

What effect, if any, did the advertisement have in altering your attitudes or behaviours?

Describe an advertisement that has been ineffective in drawing your attention.

What method(s) was/were used by the advertisers to draw your attention?

Which was spoken to more by the advertisement - your emotion or your reason?

What effect, if any, did the advertisement have in altering your attitudes or behaviours?

Compared to other individuals, do you consider yourself more, less, or equally affected by advertising messages in the media?

What is an effective public service announcement? What are the characteristics of the message that makes it effective- the issue itself, the manner in which it is conveyed, or some other characteristic?