Marketing Essentials

Unit 1: The World of Marketing

WebQuests

The Value of Advertising Slogans

Advertising slogans are an important part of the plans that businesses make to reach and influence potential customers. The purpose of a slogan is to catch people's attention and encourage them to consider the advertised product in a favorable light, to purchase the product, and possibly to exclude consideration of other competing products. A successful advertising slogan can go a long way toward building brand loyalty among consumers.

1. Investigate Begin the activity by collecting magazines and newspapers. Search for ads that have effective advertising slogans. Look for advertisements that include slogans for a variety of products such as brands of shoes, automobiles, or cosmetic products.
2. Summarize Write a summary of how each advertising slogan is designed to draw people's attention and encourage them to purchase the advertised product.
3. Assess Explain how these slogans are likely to fit in with the firm's plan to reach and influence potential customers. Do you think that the slogans will achieve their intended purpose? Explain the logic behind your assessment.