Marketing Essentials

Unit 1: The World of Marketing

DECA Prep

Many competitive events test your knowledge and skills about target markets. To solve these competitive problems you will need to demonstrate your knowledge of target markets.
For the latest and most complete information about DECA competitive events, visit http://www.deca.org/ceoverview.html

1

Situation
You are about to make a presentation about target markets. You will need to discuss the four characteristics considered when segmenting a market to create a target market in your presentation. Name the four characteristics considered when creating a target market.

Give yourself five minutes to list your answers. When you have made your best effort, click below to check your answers.

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