Health & Wellness © 2008

Lesson 4: Analyzing Influences on Health

Self-Check Quiz

1.
While driving down the street you notice a large billboard with a picture of a hamburger and a restaurant name. It was a(n) _________ the restaurant.
A)bandwagon appeal
B)false image
C)advertisement
D)illusion
2.
Skin care product companies often have celebrities as their spokesperson for their commercials. The spokesperson says how clean his or her skin is and that it is all due to this particular skin product. This is an example of ______________.
A)humor appeal
B)glittering generality appeal
C)reward appeal
D)testimonial appeal
3.
Why do you think ads for cigarettes are not allowed on television?
A)If they were, children would see them often.
B)It would not be fair to people who don't smoke.
C)The cigarette complanies are not interested in advertising on television.
D)Cigarette companies can't afford it.
4.
________ is an advertising technique that tries to convince a person that one brand is better than the rest.
A)Reward appeal
B)False image appeal
C)Bandwagon appeal
D)Brand loyalty appeal
5.
Weight loss supplement companies are known for their _____________. Their ads usually have some claim that laboratory tests show that their product will burn more fat.
A)false image appeal
B)scientific evidence appeal
C)reward appeal
D)bandwagon appeal
6.
How can you tell the difference between a person who is a positive influence on your health and one who is a negative influence on your health?
A)One will practice behaviors that are healthful and one will practice behaviors that are harmful or dangerous.
B)One will always be in trouble and one will never be in trouble.
C)One will be better looking than the other.
D)One will be nicer to you than the other.
7.
Where can you find advertising?
A)logos on clothing
B)One will always be in trouble and one will never be in trouble.
C)One will be better looking than the other.
D)all of the above
8.
In a perfume commercial, a beautiful woman sprays herself with some perfume and all of a sudden men are adoring her everywhere she goes. This is an example of _________.
A)sex appeal
B)progress appeal
C)scientific evidence appeal
D)testimonial appeal
9.
Why are ads designed to influence people?
A)Advertisers want you to buy their products.
B)Advertisers want what is best for your health.
C)scientific evidence appeal
D)all of the above
10.
Video game companies use the "new technology" concept to sell different video game products. This is called _________.
A)reward appeal
B)progress appeal
C)glittering generality appeal
D)false image appeal
11.
Cereal companies usually advertise that their boxes of cereal have prizes in them. Children see the prize inside and want it, so they pressure mom or dad into buying that box of cereal. This is _________.
A)sex appeal
B)glittering generality appeal
C)reward appeal
D)testimonial appeal
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