International Business

Chapter 12: Products, Pricing, and Distribution

Practice Tests

1.
What are three types of goods that are targeted at consumers?
A)worldly goods, shopping goods, specialty goods
B)convenience consumer goods, shopping goods, specialty goods
C)services, specialty goods, worldly goods
D)industrial goods, worldly goods, renewable goods
2.
Which best describes specialty goods?
A)products that have unique brands and characteristics
B)products with a low price
C)products expected to last for more than a year
D)none of the above
3.
Consumer services include
A)designer clothes and snacks.
B)haircuts and hair products.
C)haircuts and banking.
D)haircuts, designer clothes, and snacks.
4.
What are renewable goods?
A)goods that are expected to last at least a year
B)goods that are taken from the ground and can not be replaced, like diamonds or oil
C)products that have unique brands and characteristics
D)goods that can be regenerated or regrown, such as lumber or vegetables
5.
What is the most common method of consumer research?
A)a survey
B)observation of shoppers
C)test market research
D)none of the above.
6.
In the United States, every product carries two implied warranties:
A)The product has the lowest price and a brand name.
B)The product will work as described and is safe if used correctly.
C)The product meets supply and demand, and is safe.
D)all of the above
7.
When all of the products offered by a company carry the company's name, that brand name is called a
A)global brand.
B)private label.
C)family brand.
D)top of the line brand.
8.
The policy of setting the price of a new or prestige product as high as possible is referred to as
A)pirating.
B)skimming pricing.
C)penetration pricing.
D)value pricing.
9.
Which of the following intermediaries is not a traditional marketing channel?
A)transporters
B)wholesalers
C)retailers
D)all of the above
10.
The shipping document that verifies the contents of the goods being shipped and their final destination is the
A)export declaration.
B)destination control statement.
C)insurance certificate.
D)shipping discount.
Glencoe Online Learning CenterBusiness Administration HomeProduct InfoSite MapContact Us

The McGraw-Hill CompaniesGlencoe