Journalism Today

Chapter 17: Handling Finances: Advertising and Business

Fill in the blank

Choose the best word, words, or phrase from the bank to correctly complete each sentence.

Word List
  
advertising
beat
contract
copywriters
free distribution
market survey
optical center
outline
records
testimonial

1.

The business manager is in charge of sales and preparation, circulation and distribution, and record keeping.
2.

Conduct a/an to discern information about your readers.
3.

Your list of prospective advertisers—the advertising —should be contacted regularly.
4.

An advertising provides proof that the advertiser has agreed to the ad you plan to run and obligates his or her company to pay the bills.
5.

A/An , or a written statement describing the value of something, can be influential within your peer market group.
6.

To begin creating an ad, first use a/an .
7.

You, money, and now are a few of the top words used by .
8.

The of an ad is about two-thirds up from the bottom.
9.

If possible, broaden your circulation through .
10.

To stay on budget, maintain good of all income and expenses.
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