Journalism Today

Chapter 17: Handling Finances: Advertising and Business

Activity Lesson Plans

Introduction
In Chapter 17 students have read about managing the finances of a student publication, including generating revenue through subscriptions and advertising sales. Furthermore, students have learned how to write effective advertising copy. In this lesson they will identify characteristics of a business manager and a copywriter, drawing on concepts from this chapter.

Lesson Description
Students will place each characteristic under the correct column.

Instructional Objectives

1. Students will be able to compare and contrast the functions and duties of a business manager and a copywriter.


2. Students will be able to recall concepts and terms from the chapter.

Student Web Activity Answers

Business Manager	Copywriter
Keeps records	Writes ad copy
Arranges distribution	Edits ad copy
Generates ad revenue	Creates ad layout
Coordinates with editors	Uses persuasive words
Coordinates with printer	Uses testimonials

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