Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength for an organization.

•  Integrative Themes – Several integrative themes are present throughout the text which adds relevancy to the material. Themes such as ethics and social responsibility and gaining a competitive advantage are essential for students to gain a full understanding of the strategies that a business must implement.

•  BDIS is a well organized and concisely written text which helps students to follow the topics from one chapter to the next in a logical matter.

•  Comprehensive and end-of-chapter cases –These cases encourage students to consider what concepts have been presented and then apply those concepts to a situation they might find in an organization.

•  Making Business Decisions Feature – Small scenario-driven projects that are featured in this text help students focus individually on decision making as they relate to the topical elements in the chapter.