Part 1: Concepts and Techniques for Crafting and Executing Strategy Chapter 1: What is Strategy and Why is it Important? Chapter 2: Leading the Process of Crafting and Executing Strategy Chapter 3: Evaluating an Organization’s External Environment Chapter 4: Evaluating a Company’s Resources and Capabilities Chapter 5: Strategies for Competitive Advantage: Generic Strategies and Beyond Chapter 6: Strategies for Changing the Game: New Ways of Operating and Altering the Scope of Operations Chapter 7: Strategies for International Growth Chapter 8: Strategies for Managing a Group of Businesses: Diversification Chapter 9: Strategies for Sustainability: People, Planet and Profit Chapter 10: Configuring the Organization Chapter 11: Corporate Culture and Leadership: Keys to Good Strategy Execution - Part 2: Cases in Crafting and Executing Strategy [European Edition] Case: Reinventing Accor Case: Tata Motors in 2014: Its Multibrand Approach to Competing in the Global Automobile Industry Case: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment Industry Case: PepsiCo’s Diversification Strategy in 2014 Case: The Walt Disney Company: Its Diversification Strategy in 2014 Case: TOMS Shoes: A Dedication to Social Responsibility Case: Saving Waterstones Case: AmSafe Bridport Case: Tesla and The Future of The Automobile Industry Case: Tesco plc Case: Carnival Corporation & plc Case: Hotel Verde, Cape Town: Africa’s Greenest Hotel – Strategy and Sustainability Case: Nedbank Case: Kenya Airways: The Respected African Airline – An Optimistic Future? Case: KBC's Digital Transformation: A Strategic Response - Part 2: Cases in Crafting and Executing Strategy [South African Edition] Case: Carnival Corporation & plc Case: Saving Waterstones Case: Tesla and The Future of The Automobile Industry Case: Kenya Airways: The Respected African Airline – An Optimistic Future? Case: AmSafe Bridport Case: Reinventing Accor Case: PepsiCo’s Diversification Strategy in 2014 Case: Nedbank Case: TOMS Shoes: A Dedication to Social Responsibility Case: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment Industry Case: Hotel Verde, Cape Town: Africa’s Greenest Hotel – Strategy and Sustainability Case: Tata Motors in 2014: Its Multibrand Approach to Competing in the Global Automobile Industry | 
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