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Chapter Objectives
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Relationships and management of international marketing

After studying this chapter you should be able to:



  • Assess your ability to successfully embark on an international or global marketing career
  • Understand the oppurtunities and problems of teamwork
  • Analyse structures, systems and core compentencies for service quality objectives in foreign markets
  • Appraise the role of relationships and networds in modern international marketing
  • Understand how to implement and control the exectution of international marketing plans





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