Site MapHelpFeedbackChapter Objectives
Chapter Objectives
(See related pages)

International marketing communications

After studying this chapter you should be able to:



  • Identify international communication issues in marketing
  • Advise on specific issues in campaign development
  • Suggest international marketing communication options for specific target markets
  • Devise suitable international promotion plans for given objectives





    • To learn more about the book this website supports, please visit its Information Center.
    (c)2010 McGraw-Hill Education Europe
    Any use is subject to the Terms of Use and Privacy Notice.
    McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.


    Clarke and WilsonOnline Learning Center

    Home > Chapter 11 > Chapter Objectives