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In This Site Glossary Chapter 1 International marketing orientation and perspectives Chapter Objectives Weblinks Chapter 2 International marketing and digital technology Chapter Objectives Weblinks Chapter 3 International market research and insights Chapter Objectives Weblinks Chapter 4 International marketing planning Chapter Objectives Weblinks Chapter 5 International marketing environmental audit Chapter Objectives Weblinks Chapter 6 Core strategy dimensions in international marketing Chapter Objectives Weblinks Chapter 7 International market entry mode strategy Chapter Objectives Weblinks Chapter 8 Marketing channels in foreign channels Chapter Objectives Weblinks Chapter 9 International and global brands and products Chapter Objectives Weblinks Chapter 10 International pricing and payments Chapter Objectives Weblinks Chapter 11 International marketing communications Chapter Objectives Weblinks Chapter 12 Relationships and management of international marketing Chapter Objectives Weblinks

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In This Site Glossary PowerPoint Presentations Chapter 1 International marketing orientation and perspectives Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 1 Weblinks Chapter 2 International marketing and digital technology Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 2 Weblinks Chapter 3 International market research and insights Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 3 Weblinks Chapter 4 International marketing planning Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 4 Weblinks Chapter 5 International marketing environmental audit Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 5 Weblinks Chapter 6 Core strategy dimensions in international marketing Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 6 Weblinks Chapter 7 International market entry mode strategy Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 7 Weblinks Chapter 8 Marketing channels in foreign channels Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 8 Weblinks Chapter 9 International and global brands and products Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 9 Weblinks Chapter 10 International pricing and payments Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 10 Weblinks Chapter 11 International marketing communications Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 11 Weblinks Chapter 12 Relationships and management of international marketing Additional Exam Questions Case Study Teaching Notes Chapter Objectives Chapter Outline Solutions to Tasks in Chapter 12 Weblinks

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Course-wide Content Glossary Chapter 1 International marketing orientation and perspectives Chapter Objectives Weblinks Chapter 2 International marketing and digital technology Chapter Objectives Weblinks Chapter 3 International market research and insights Chapter Objectives Weblinks Chapter 4 International marketing planning Chapter Objectives Weblinks Chapter 5 International marketing environmental audit Chapter Objectives Weblinks Chapter 6 Core strategy dimensions in international marketing Chapter Objectives Weblinks Chapter 7 International market entry mode strategy Chapter Objectives Weblinks Chapter 8 Marketing channels in foreign channels Chapter Objectives Weblinks Chapter 9 International and global brands and products Chapter Objectives Weblinks Chapter 10 International pricing and payments Chapter Objectives Weblinks Chapter 11 International marketing communications Chapter Objectives Weblinks Chapter 12 Relationships and management of international marketing Chapter Objectives Weblinks

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Course-wide Content PowerPoint Presentations Chapter 1 International marketing orientation and perspectives Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 1 Chapter 2 International marketing and digital technology Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 2 Chapter 3 International market research and insights Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 3 Chapter 4 International marketing planning Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 4 Chapter 5 International marketing environmental audit Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 5 Chapter 6 Core strategy dimensions in international marketing Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 6 Chapter 7 International market entry mode strategy Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 7 Chapter 8 Marketing channels in foreign channels Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 8 Chapter 9 International and global brands and products Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 9 Chapter 10 International pricing and payments Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 10 Chapter 11 International marketing communications Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 11 Chapter 12 Relationships and management of international marketing Additional Exam Questions Case Study Teaching Notes Chapter Outline Solutions to Tasks in Chapter 12

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