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Chapter Outline
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This chapter covers:

A selection of marketing channel types

  • Direct Marketing
  • Franchising
  • Retail and wholesale channels in consumer markets
  • Marketing through retailers in Latin America
  • Marketing to Japanese Department Stores
  • Wholesaling in Japan

    • Planning channel systems

  • Mapping current marketing channels
  • Researching customer preferences
  • Inter channel planning
  • Channel mix planning
  • Channel intensity and channel member selection

    • Channels management

  • Selective distribution
  • Parallel importing








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