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Chapter Outline
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This chapter covers:

Export

  • Passive exporting
  • Active indirect exporting
  • Direct exporting through a foreign based intermediary
  • Direct [export] marketing
  • Co-operative Exporting
  • Exporting and foreign based representatives

    • Contractual Entry modes

  • Licensing
  • Franchising
  • Management Contracts

    • Foreign Direct Investment

  • Equity Joint Venture EJV
  • Wholly Foreign owned enterprise WFOE

    • Market entry mode strategies in Retailing Choosing entry modes

  • Theories of internationalisation
  • Market entry mode selection models
  • Multiple and flexible entry modes








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