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Chapter Outline
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This chapter covers:

Introduction

  • Technology developments
  • Growth of digital business
  • Business to business (B2B) eCommerce
  • Pace of change, Problems with new technology

    • International B2B e-Marketing

  • eB2B international marketing strategy developments
  • eB2B international marketing operational prospects

    • Consumers and eCommerce

  • Information search & buying behaviour

    • International eConsumer markets

  • e-Tailing and e-Branding
  • Trends in consumer response to digital technology
  • m-Marketing

    • Summary






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