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Chapter Outline
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This chapter covers:

Introduction

Self-management & international marketing skills

  • Personality and culture
  • Culture and leadership
  • Developing skills

    • Team management and outcomes

  • The team
  • Team goals & composition
  • Team relationships
  • Why is team working important?
  • Virtual teams

    • Organisation systems and culture

  • Managing knowledge, information and learning
  • Organisational relationships

    • Organisational structures and networks

  • International & global management issues

    • Core competencies and services

    Managing the global or international marketing plan

  • Implementing the international marketing plan
  • Controlling international marketing actions

    • Summary








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