Introduction to International Marketing
(See related pages)
This chapter covers: The differences between international & domestic marketing Borders and changing borders Changing currencies Language Legislation Definitions and concepts in International Marketing Exporting Exporting capability International marketing Internationalisation International marketing orientation Globalisation Global marketingConsumers and their worlds Increasing complexity Over consumption Optimism & prosperity Consumer power Cosmopolitan consumers Multicultural societies Perspectives for International Marketing Ethics Development Environment National & international protocols Culture International Marketing practice Dealing with uncertainty Satisfying consumers, reaching consumers
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