International Marketing Information Center: Table of Contents


		Overview About the Authors Book Preface Sample Chapter Table of Contents Feature Summary Request Lecturer Copy Request Lecturer Passw... Buy the Book Get Adobe Reader Page Out



	Student Edition
	Instructor Edition

International Marketing

Geri Clarke, International Business School
Ian Wilson, Staffordshire University

Chapter One: International marketing orientation and perspectives
Chapter Two: International marketing and digital technology
Chapter Three: International market research and insights
Chapter Four: International marketing planning
Chapter Five: International marketing environmental audit
Chapter Six: Core strategy dimensions in international marketing
Chapter Seven: International market entry mode strategy
Chapter Eight: Marketing channels in foreign countries
Chapter Nine: International and global brands and products
Chapter Ten: International pricing and payments
Chapter Eleven: International marketing communications
Chapter Twelve: Relationships and management of international marketing

Glossary

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.