International Marketing Information Center: Feature Summary


		Overview About the Authors Book Preface Sample Chapter Table of Contents Feature Summary Request Lecturer Copy Request Lecturer Passw... Buy the Book Get Adobe Reader Page Out



	Student Edition
	Instructor Edition

International Marketing

Geri Clarke, International Business School
Ian Wilson, Staffordshire University

ISBN: 0077115856
Copyright year: 2010

Feature Summary

International Marketing includes coverage of international issues including emerging markets, market entry strategies, environment, culture country of origin, and planning.

European and global examples and cases, including Bentley, Phillips and Michelin.

Tasks and discussion questions that encourage students to apply, analyse and evaluate the knowledge gained in the text.

A chapter on international marketing planning.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.