Welcome to the Online Learning Centre for International Marketing by Geri Clarke and Ian Wilson.

International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply learning and evaluate models, ‘think outside the box’ and engage in debate which will help them develop the skills and knowledge they need for the world of business.

International Marketing provides students with the skills to carry out international marketing planning, management and execution from both commercial and not for profit perspectives. These skills involve building effective international marketing plans by developing compatible strategies and efficient operations.

While underpinned by the latest developments in academic and practitioner research it remains uniquely accessible and relevant to today’s students by encouraging them to engage in self-development, debate and reflection. It will help them to become effective practitioners with knowledge to continue questioning, thus encouraging a continuously challenging and enquiring mind.

THE STUDENT CENTRE

The Student Centre for this title contains, a Glossary of Key Terms, Weblinks and Learning Objectives

THE LECTURER CENTRE

The Lecturer Centre for this title contains Additional Exam Questions, Case notes and Solutions to Discussion Questions in the book and Power Point slides

ACCESSING THE LECTURER CENTRE

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY

REQUEST LECTURER COPY

If you are considering using this book for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.