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Jacket
E-Business Strategy
Paul Phillips, University of Surrey, UK
Leveraging The Web For Marketing

Self-Test Questions



1

From a distribution cost perspective is marketing online:
A)The same as marketing offline
B)Different from marketing offline
C)More expensive than marketing offline
D)None of the above
2

According to Wilson and Abel (2002) business enhancements can be categorized as:
A)Interactive website, communication and brand building
B)Communication, e-commerce and e-organization
C)Communication, market research and brand building
D)None of the above
3

One of the biggest differences between B2B marketing and B2C marketing is:
A)Pricing
B)Branding
C)Sophistication of e-business strategy
D)None of the above
4

According to Nour and Fadlalla (2000) virtual markets can be depicted by two categories:
A)Product type and delivery mode
B)Product type and pricing
C)Delivery model and pricing
D)None of the above
5

Which of the following is a benefit of intelligent agents?
A)Consumers are always able to obtain their product at the cheapest price
B)Consumers can automatically search for the product they require and can be sent a letter when the product becomes available or reaches the target price
C)Consumers can automatically search for the product they require and can be notified by email when the product becomes available or reaches the target price
D)None of the above
6

Which of the following statements best describes the term web usability?
A)The degree to which the websites have been designed with the needs of the users in mind
B)The degree to which the websites can be used by online consumers
C)The degree to which websites have been designed with the needs of the website owner
D)None of the above
7

Why is content design such an important web usability topic?
A)Researchers have shown that consumers prefer to read from computer screens rather than from paper
B)Researchers have shown that reading from computer screens is about 25% quicker than from reading paper
C)Researchers have shown that reading from computer screens is about 25% slower than from reading paper
D)None of the above
8

What does Nielsen (2000) believe is the main priority in web design?
A)Fast downloading web pages
B)Well design web pages
C)Colourful web pages
D)None of the above
9

According to Nielsen (2000) which of the following is more important?
A)Aesthetic form
B)Extreme functionality
C)Page design
D)None of the above
10

According to Kotha, Rajgopal and Rindova (2001) which of the following is most important?
A)Reputation building activities
B)Speed
C)Number of alliances
D)None of the above
11

Content management systems can be described as:
A)A system used to maintain irrelevant online material
B)A system used to measure the content of a website
C)A system used to manage the content of a website
D)None of the above
12

What does the acronym PDF stand for?
A)Printable document format
B)Portable document format
C)Portable document frame
D)None of the above






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