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E-Business Strategy
Paul Phillips, University of Surrey, UK

E-Business Models

Self-Test Questions



1

The term disruptive technology is used to describe
A)Innovations that create a new market through the disruption in processes
B)Innovations that create a new market through the creation of a new product or service
C)Any new form of technology
D)None of the above
2

Which of the following is not a unique attribute of virtual markets?
A)Reach
B)Richness
C)Transactions
D)None of the above
3

According to Jupiter MMXI, which of the following UK domain visitors was the number one in March 2002?
A)BBC sites
B)BT sites
C)Yahoo sites
D)None of the above
4

Which of the following is not an e-business model?
A)Auction
B)E-tailing
C)Diagonal integration
D)None of the above
5

Which of the following e-business models provides traffic and potential commerce to transactional sites?
A)Subscription
B)Affiliate
C)Barter
D)None of the above
6

What are the main differences between a Dutch and multiple-quantity English auction?
A)Automatic bidding or reserve prices can be used in a Dutch auction
B)In the Dutch auction all winning bidders get their items at the price of the lowest winning bid
C)In the Dutch auction all winning bidders get their items at the price of the highest winning bid
D)None of the above
7

In a quick win auction the bidder is declared the winner when:
A)The bidder matches the threshold price for multiple items
B)The first bidder bids in excess of the threshold price for the multiple items
C)The bidder matches the threshold price for the single item
D)None of the above
8

The fixed supply of bandwidth presents the following two problems:
A)Old applications being forced off the Internet and limited games for online users
B)Old applications being forced off the Internet and limited applications for online business users
C)New applications with high bandwidth requirements and the aggressive protocols to transport delay-intolerant traffic
D)None of the above
9

Odlyzko's (1997) 'Paris Metro' Internet pricing proposal assumes that:
A)Networks are portioned into separate logical networks (like compartments on a train) with different usage charges applied on each sub-network
B)Networks are portioned into carriages with similar usage charges applied on each sub-network
C)Networks are portioned into carriages with similar usage charges applied on all of the sub-network
D)None of the above
10

Comparison shopping tools like 'shopping robots' have caused significant changes to the current retail environments by:
A)Increasing the power of price control with the retailer
B)Shifting the power of price control from the retailer to the purchaser and, at the same time, moving both of them towards a global marketplace
C)Shifting the power of negotiation from the purchaser to the retailer
D)None of the above
11

According to Hoque (2000) the e-enterprise architecture must embrace an interactive approach and can be divided into:
A)Five distinct elements
B)Seven distinct elements
C)Six distinct elements
D)None of the above
12

Middleware can be best describes as:
A)Software that connects a single application across the Internet or local area networks
B)Software that connects a single application across the World Wide Web
C)Software that connects two or more otherwise separate applications across the Internet or local area networks
D)None of the above