Self-Test Questions


1	An e-business strategy that has been conceived by top management and is then implemented is:
		A)	a formal e-business strategy
		B)	an deliberate e-business strategy
		C)	an emergent e-business strategy
		D)	None of the above


2	e-business strategic planning should be:
		A)	10 per cent planning and 90 per cent implementation
		B)	50 per cent planning and 50 per cent implementation
		C)	90 per cent planning and 10 per cent implementation
		D)	None of the above


3	According to Phillips (1996) which of the following is a key facet of strategic planning effectiveness?
		A)	Participation
		B)	Innovation
		C)	Speed
		D)	None of the above


4	Which of the following explains the term e-services?
		A)	e-services relates to the provision of e-commerce services
		B)	e-services relates to the provision of online services to service sector organizations
		C)	e-services go beyond e-business through the provision of services for businesses or consumers using the web
		D)	None of the above


5	Which of the following is a hosted application?
		A)	A permanent connection to the Internet
		B)	Central server-based software application
		C)	A service that translates names into a corresponding IP address
		D)	None of the above


6	Which of the following defines the term B2B?
		A)	Back to Basics
		B)	Business to Business
		C)	Business to Buyer
		D)	None of the above


7	According to Miles and Snow (1978) the defender strategy appears suitable for a firm that:
		A)	Seeks to be aggressive and pioneering in its quest for new market/product segments
		B)	Seeks to react to changes taken place in the marketplace
		C)	Seeks to obtain cost advantages
		D)	None of the above


8	The network effect is created as a result of:
		A)	Online products or services becoming more valuable as more customers use them
		B)	Online products or services becoming mature in the e-marketplace
		C)	The strength of the brand
		D)	None of the above


9	Which of the following is an effective means to enhance website stickiness?
		A)	Pay customers to purchase elsewhere
		B)	Abandon the use of virtual communities
		C)	Develop ways of building trust
		D)	None of the above


10	Which of the following describes the value cluster approach?
		A)	The value cluster approach is based on the premise that multiple segments of customers can be addressed with a variety or combination of benefits offered
		B)	The value cluster approach is based on the premise that individual segments of customers can be addressed with a uniform manner
		C)	The value cluster approach is based on the premise that some segments of suppliers can be addressed with a variety or combination of benefits offered
		D)	None of the above


11	The UK Home Office has prepared an e-business strategy and the vision is that by
		A)	the end of 2010 all appropriate Home Office services can be accessible electronically
		B)	the end of 2003 all appropriate Home Office services can be accessible electronically
		C)	the end of 2005 all appropriate Home Office services can be accessible electronically
		D)	None of the above


12	According to the UK Home Office, by the end of July 2001, what % of services was delivered electronically?
		A)	47%
		B)	52%
		C)	35%
		D)	None of the above

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