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1 | |
According to Magretta (2002) is a business model the same as strategy? |
| | A) | Possible |
| | B) | Yes |
| | C) | No |
| | D) | None of the above |
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2 | |
What are the two important dimensions ignored by business models? |
| | A) | Competition and risk |
| | B) | Markets and customers |
| | C) | Suppliers and customers |
| | D) | None of the above |
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3 | |
What were the primary reasons for the success of Amazon and eBay? |
| | A) | Their business model was ideally suited to the Internet |
| | B) | They were the first to market |
| | C) | They were lucky |
| | D) | None of the above |
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4 | |
According to Magretta (2002) when business models do not work it is because they: |
| | A) | Are too slow to react to market changes |
| | B) | Are too inflexible and slow to react to market changes |
| | C) | Fail the narrative test (the story does not make sense) or the number test (the profit and loss account does not make sense) |
| | D) | None of the above |
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5 | |
According to IBM what percentage of companies has taken concrete actions to update their management systems to meet the demands of e-business initiatives? |
| | A) | 40% |
| | B) | 10% |
| | C) | 60% |
| | D) | None of the above |
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6 | |
What is the IBM Paragon test based upon? |
| | A) | IBMs Paragon test is based on a set of unpredictable variables, which can be used by management to assess the readiness and quality of an e-business initiative |
| | B) | IBMs Paragon test is based on a set of predictive variables, which can be used by management to assess the readiness and quality of an e-business initiative |
| | C) | IBMs Paragon test is based on a set of processes, which can be used by management to measure e-business performance |
| | D) | None of the above |
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7 | |
The vertical axis of IBMs Paragon test focuses on the: |
| | A) | 'Precision' of a solution which can be in terms of key performance measures (KPM) attained or number of defects detected |
| | B) | 'Precision' of a solution which can be in terms of key performance measures (KPM) proposed or number of defects expected |
| | C) | 'Approximate' solution which can be in terms of key performance measures (KPM) proposed or number of defects expected |
| | D) | None of the above |
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8 | |
According to Wall (2002) who cites David Pannell of Durlacher, what are the three fastest-growing and most lucrative areas of e-commerce? |
| | A) | Sport, music and adult entertainment |
| | B) | Media, travel and sport |
| | C) | Travel, adult entertainment and betting |
| | D) | None of the above |
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9 | |
In what year and period did lastminute.com achieve operational profitability? |
| | A) | Quarter 2, 2002 |
| | B) | Quarter 1, 2001 |
| | C) | Quarter 3, 2001 |
| | D) | None of the above |
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10 | |
How many members did Friendsreunited obtain in its first two years? |
| | A) | Three million |
| | B) | Six million |
| | C) | Two million |
| | D) | None of the above |
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11 | |
According to Accenture (2001) study of e-business firms in Europe, USA and Japan, what percentage of executives expect to be pursuing significant opportunities in mobile commerce within three years? |
| | A) | 39% |
| | B) | 59% |
| | C) | 49% |
| | D) | None of the above |
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12 | |
Do you feel that e-business is here to stay? |
| | A) | Maybe |
| | B) | No |
| | C) | Yes |
| | D) | None of the above |
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2003 A McGraw-Hill Online Learning Centre