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Jacket
E-Business Strategy
Paul Phillips, University of Surrey, UK

Table of Contents

1. The Internet As A Business Driver
2. The Impact Of The Internet On Business Relationships
3. E-Business Risk Management
4. Strategic Planning For E-Business Organisations
5. E-Business Models
6. E-Organisational Dimensions
7. Leveraging The Web For Marketing
8. Financial Appraisals Of E-Business Organisations
9. Online Resourcs And Their Development
10. Virtual Marketplace
11. Cyber Rules And Challenges
12. E-Business Strategy: Lessons Learned







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