 E-Business Strategy Paul Phillips,
University of Surrey, UK
Feature Summary- Coverage of critical e-business issues: The text offers a holistic assessment of the determining factors in the successful set-up and running of e-commerce ventures, analyzing the legal and technical environment, e-business models, and operational issues such as risk management, resource planning and organizational effectiveness. The book also includes a chapter on the financial appraisal of e-businesses.
- Focus of UK and European e-business: Whilst acknowledging the globalization of e-commerce across international boundaries, the text offers a fresh European perspective on e-business models and strategies with specific reference to examples in the context of European business environments.
- A strong collection of international case studies, mini-cases and articles: Case illustrations encourage students to apply their knowledge to current business examples and develop their skills of analysis. Drawn from authoritative sources such as The Economist, The Guardian and Business Week, the cases examine both multinational brands and small business models.
- Enriched with examples, key terms and questions: To assist the student, each chapter features learning objectives, thought-provoking illustrative examples, and key terms boxes to define important technical and business terminology. Review questions, assessment questions and group assignments can be used in class discussion or private study to test students’ comprehension.
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2003 A McGraw-Hill Online Learning Centre