Thorough Grounding
Written primarily for business majors, Jackson & McIver is a refined and mature, yet up-to-date, text that gives students a thorough grounding in economic principles and theories.

Balanced Approach that Builds Critical Thinking Skills
Jackson & McIver continues to introduce business students to key principles essential to an understanding of fundamental economic problems. Students are introduced to a number of alternative viewpoints, enabling them to form their own views about the benefits and limitations of economic ideology, and to actively analyse economic debates in both the public and private sectors.

International and Current
Jackson & McIver is a text that reflects the increasing global environment that tomorrow's Business Manager will face. It has updated data throughout, with some new case studies included. The "Practising Economist" feature encourages students to analyse and interpret statistical information for use in the business everyday. Data has been updated throughout the text. Previous Chapters 6 & 7 have been amalgamated and streamlined into a new chapter Aggregate Expenditures, Output and Multipliers. Chapters 16 & 17 have also been substantially revised and updated.