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Click on a link below to either download or view the sample chapters. These are in pdf format and requires Adobe Acrobat to view. Due to the size of some chapters, it is recommended to download the sample chapters first before opening. Simply click on the link and choose save, or right click on the link and choose 'save target as'.  Sample chapter 1
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Selling, marketing and customer relationship management Sample chapter 6
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Getting organised Sample chapter 11
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Customer relationship management in the modern organisation Sample Part 5 Extension
(481.0K)
Extension case studies and activities |