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| 1 | |
Persuasive messages are best written in an indirect order because: |
| | A) | direct messages restrict the use of active voice. |
| | B) | the proposed idea might not be agreeable with a reader. |
| | C) | the messages written in an indirect order get to the point early. |
| | D) | the messages are written from the writer's perspective. |
| | E) | it is favored by readers who prefer directness in their messages. |
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| 2 | |
Psychographic information includes details such as: |
| | A) | social, political, and personal preferences. |
| | B) | age and gender. |
| | C) | geographic location and population density. |
| | D) | current market trends and foreign exchange rates. |
| | E) | per capita income and gross national income. |
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| 3 | |
Which of the following best defines the common-ground persuasion technique? |
| | A) | It details how a proposed solution is more advantageous to a reader than a writer. |
| | B) | It details how a proposed solution can appeal both, logically and emotionally to a writer. |
| | C) | It details how a proposed solution is more advantageous to a writer than a reader. |
| | D) | It details how a proposed solution can be altered to fit any kind of situation. |
| | E) | It details how a proposed solution solves a shared problem to the benefit of all. |
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| 4 | |
Which of the following is true about permission-based emails? |
| | A) | They permit potential customers to provide their email addresses to an email or phone marketer. |
| | B) | They primarily include junk mails. |
| | C) | They primarily include spams. |
| | D) | They allow phone marketers to send mass messages to potential customers without their consent. |
| | E) | They are anonymous in nature and often invade the reader's privacy. |
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| 5 | |
Emotional appeals are best suited for products that: |
| | A) | help readers save money, do a better job, or get better use from a product. |
| | B) | are based on a reader's senses, and do not perform a rational function. |
| | C) | are aimed at consumers looking for utility. |
| | D) | offer a customer a rational or quantifiable advantage. |
| | E) | offer a customer only tangible rewards. |
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| 6 | |
Which of the following relates the least to logical appeal? |
| | A) | The detailed functions of a product |
| | B) | The services included in a particular package |
| | C) | The savings due to a product's lower energy consumption |
| | D) | The list of celebrities who use the product |
| | E) | The average duration a product is expected to last |
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| 7 | |
Which of the following is the most effective subject line of an email to be used in a sales message? |
| | A) | Triple your profits in three days! |
| | B) | READ ON FOR THE BEST MARKETING TECHNIQUES |
| | C) | Make your business venture more profitable |
| | D) | Find out how to increase your profits, absolutely FREE!! |
| | E) | Would you like to make some quick $$$ in your business? |
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| 8 | |
Which of the following sentences best meets the requirements for good sales writing? |
| | A) | We make Kapers in three weights-light, medium, heavy. |
| | B) | Kapers come in three weights-light, medium, heavy. |
| | C) | Light, medium, and heavy are the weights of Kapers. |
| | D) | You may choose Kapers in three weights-light, medium, heavy. |
| | E) | Kapers made by us are amazing. |
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| 9 | |
Which of the following differentiates a report from a proposal? |
| | A) | The formality and visual format of the document |
| | B) | The necessity to provide information in an orderly, useful form |
| | C) | The intention to persuade a reader |
| | D) | The use of prefatory material to highlight points |
| | E) | The use of the indirect way of organizing content |
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| 10 | |
The primary purpose of an RFP is to: |
| | A) | establish the rules to be followed by a proposal. |
| | B) | solicit a good number of proposals. |
| | C) | legalize a proposal. |
| | D) | gather funds to aid a proposal. |
| | E) | define the regulations of a proposal. |
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