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Multiple Choice Quiz
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1
_____ typically involves getting information from published sources.
A)Primary research
B)Pilot study
C)Secondary research
D)Stratified research
E)Empirical research
2
Economics students at Illinois University have been asked to prepare a thesis on "environmental factors affecting supply and demand." These students prepare the report entirely on the basis of facts given in books and digital publications. Which of the following methods have they adopted?
A)Hypothetical analysis
B)Empirical research
C)Secondary research
D)Primary research
E)Observational research
3
Which of the following is true about Web search tools?
A)They cannot use electronic personal agents.
B)They ensure that the data provided is authentic.
C)They are limited.
D)They cover the entire Web.
E)They cannot be used for secondary research.
4
Which of the following is true about social bookmarking websites?
A)They are primarily used for blogging.
B)They allow users to develop folksonomies.
C)They are used for primary research and not for secondary research.
D)They are invariably the same as listservs.
E)They increase users' blog ratings.
5
Which of the following is true of the LexisNexis database?
A)It offers information on World history.
B)It provides information on prominent sports personalities.
C)It offers access to current business and international articles.
D)It provides region-specific information.
E)It offers information on military and transnational issues.
6
_____ is the method of probability sampling that involves subdividing the group under study and making random selections within each subgroup.
A)Systematic sampling
B)Controlled sampling
C)Purposeful sampling
D)Stratified random sampling
E)Simple random sampling
7
Which of the following is a leading question?
A)Name your favorite restaurant.
B)Does Electrolux feature as one of the five favorite home appliance brands?
C)List three most used bath soaps in your household.
D)Do you use cologne?
E)Which is your favorite chocolate?
8
Maria, a researcher selects a test group of subjects, measures the variable she is interested in, and then introduces the experimental factor. After a specified time, Maria again measures the variable. This is an illustration of _____.
A)a survey
B)biased sampling
C)secondary research
D)the before–after design
E)random sampling
9
Jay wants to gather information from consumers about how his company's products can be improved. He brings together a set of people who are currently using his company's products to discuss what they like or don't like about it. This best exemplifies a _____.
A)secondary research
B)focus group
C)personal interview
D)stratified random sampling
E)random sampling
10
To protect participants' rights, researchers are required to write an informed consent letter to the participants and seek approval for their study from a(n) _____.
A)institutional review board
B)informed consent board
C)national consensus board
D)board of confidential information
E)board of research directories





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