Upon completing this chapter, you will be able to prepare well-organized, objective reports. To reach this goal, you should be able to:

1. Explain why research is useful in business.
2. Explain the difference between secondary and primary research.
3. Explain the difference between quantitative and qualitative research.
4. Use Internet search engines to gather existing information.
5. Use other Web resources to gather existing information.
6. Evaluate websites for reliability.
7. Use social networking and social bookmarking sites to gather existing information.
8. Use the library to gather existing information.
9. Use sampling to conduct a survey.
10. Construct a questionnaire and conduct a survey.
11. Conduct an experiment for a business problem.
12. Design an observational study for a business problem.
13. Explain the uses of focus groups and personal interviews.
14. Discuss important ethical guidelines for research.