| foundation: | A basis upon which something stands or is supported; a body or ground upon which something is built up or overlaid. (p. 2)
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| mission (or vision) statement: | A short phrase or paragraph that describes the core purpose and objectives of a business, organization, or individual. (p. 8)
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| personal college mission statement: | A mission statement that is focused on an individual's goals and objectives while in college. (p. 8)
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| SWOO analysis: | A technique used to analyze a situation before making an important strategic decision. SWOO is an acronym for strengths, weaknesses, opportunities, and obstacles. (p. 27)
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| SWOT analysis: | A technique used in business to analyze a situation before making an important strategic decision. SWOT is an acronym for strengths, weaknesses, opportunities, and threats. (p. 26)
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