Paul C. Cozby,
Cal State Fullerton & Northcentral University
ISBN: 0073370223 Copyright year: 2009
Table of Contents
1. Scientific Understanding of Behavior
2. Where to Start
3. Ethical Research
4. Studying Behavior
5. Measurement Concepts
6. Observational Methods
7. Asking People About Themselves: Survey Research
8. Experimental Design
9. Conducting Experiments
10. Complex Experimental Designs
11. Single Case, Quasi-Experimental, and Developmental Research
12. Understanding Research Results: Description and Correlation
13. Understanding Research Results: Statistical Inference
14. Generalizing Results