Consumer Behavior Information Center: Table of Contents


		Table of Contents

Consumer Behavior: Building Marketing Strategy, 10/e

Delbert I. Hawkins, University of Oregon
David L. Mothersbaugh, University of Alabama
Roger J. Best, University of Oregon

ISBN: 0073101370
Copyright year: 2007

Part One: Introduction

Chapter One: Consumer Behavior and Marketing Strategy

Part Two: External Influences

Chapter Two: Cross-Cultural Variations in Consumer Behavior
Chapter Three: The Changing American Society: Values
Chapter Four: The Changing American Society: Demographics and Social Stratification
Chapter Five: The Changing American Society: Subcultures
Chapter Six: The American Society: Families and Households
Chapter Seven: Group Influences on Consumer Behavior
Part Two Cases: Cases 2-1 through 2-9

Part Three: Internal Influences

Chapter Eight: Perception
Chapter Nine: Learning, Memory, and Product Positioning
Chapter Ten: Motivation, Personality, and Emotion
Chapter Eleven: Attitudes and Influencing Attitudes
Chapter Twelve: Self-Concept and Lifestyle
Part Three Cases: Cases 3-1 through 3-10

Part Four: Consumer Decision Process

Chapter Thirteen: Situational Influences
Chapter Fourteen: Consumer Decision Process and Problem Recognition
Chapter Fifteen: Information Search
Chapter Sixteen: Alternative Evaluation and Selection
Chapter Seventeen: Outlet Selection and Purchase
Chapter Eighteen: Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Part Four Cases: Cases 4-1 through 4-8

Part Five: Organizations as Consumers

Chapter Nineteen: Organizational Buyer Behavior
Part Five Cases: Cases 5-1 through 5-2

Part Six: Consumer Behavior and Marketing Regulation

Chapter Twenty: Marketing Regulation and Consumer Behavior
Part Six Cases: Cases 6-1 through 6-2

Appendix A: Consumer Behavior Research Methods
Appendix B: Consumer Behavior Audit

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.